Full Brand Creation
We were approached by CUBE to entirely rebrand their look and image. We worked closely with the marketing team to re-assess every element of the existing brand and create a new unique, clean, modern and approachable look and feel. Whilst keeping a professional tone.
We started with a discovery stage followed by group brainstorms and mood boards to help a collaborative approach to creating a fully immersive branding. The result was a combination of ideas and treatments that were refined to fit with existing a newly created messaging and materials. As part of the rebrand we created the full brand guidelines, website design overhaul, report/resource templates as well as a full suite of social and email design templates.
View online version of the guidelines here
Website
We created the designs for the whole website, working with the marketing team whilst creating content to make bespoke and tailored experiences for every product, solutions and resource.
Brand Video
We worked with the award winning animator Tony Comley to create a fully immersive branded video experience for the launch of the new brand and website. The fully animated video was created from scratch using bespoke character animations to tell the story of CUBE’s products, services and mission.
Conceptual
We created conceptual advertising to help with the launch of the new brand. These concepts were based on initial ideas that came from the discovery stage, and were fully realised into graphically rich illustrated adverts.
Iconography
We have created a whole suit of bespoke icons for every aspect of CUBE’s extensive product and solutions range. Each icon has been individual designed to reflect the need of the service. Whilst keeping the brand essence, colouring and isometric architecture we have been able to keep a consistent look and feel across the whole brand.
Illustrations
To accompany the various website pages, marketing materials and social/digital assets, we created bespoke isometric illustrations to reflect the brand essence. These illustrations were individually brainstormed and variations were created before deciding on the perfect examples for each communication. Below are a few hand picked examples.
“Just wanted to say a huge thank you for such an incredible job! Everyone loves the new brand and website and I’m so happy to have it out in the world. You have been absolutely brilliant and I could not have done it without you so 🙏🙏🙏🙏”
CMO, CUBE Global
