Full Brand Creation

We were approached by BuddyBoost to give their branding a complete refresh and overhaul. We worked closely with the whole team at BuddyBoost to revisit the core values of the brand and proposition. Originally wanting to keep the icon mascots, we decided to move away from characters and focused more on the personality of the typography and imagery of clients interactive with the service.

The result is an overall cleaner and more minimal approach. We keep the brand orange essence, but added the accent yellow and injected a completely new and dynamic typeface into the mix.

We worked through every aspect of refreshing the brand materials including the website, stationary, swag, sales collateral, presentations, social platforms and more.