Full Brand Creation
The Crowd &I access the crowd for relevant and timely statistics and data that is directly relevant to businesses and the market. They then analyse the intelligence to spot trends and generate sharp insights, which become the cornerstones of their PR strategies.
With this in mind, Deliciously Creative created a brand that reflects the way The Crowd &I interact with their audience. We achieved this with integrated smoke images in relevant locations to represent PR stories. We added typewriters and record players to represent the Crowd &I staff.